SkyMED!A | Publications | Destination 2010

Publications | Destination 2010

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	Promote South Africa as a capable host of the 2010 FIFA World Cup Promote South Africa’s state of readiness and preparations Showcase, promote and profile our infrastructure, capabilities, business expertise and the tourism destinations of our regions and host and base cities Promote South Africa as a tourism destination Highlight your organisation’s contribution to a successful World Cup Profile South Africa as a competitive trade and investment destination Profile companies’ capabilities, products and services for the World Cup Top

	Plans, preparations, progress Review to the 2009 Confederations Cup National government overview Provincial, host and base cities overview Destinations and offerings of the SADC region Stadium construction updates Profiles of South African companies offering products and services for 2010 Profiles of FIFA sponsors, partners and stakeholders 2010 FIFA World Cup as an investment opportunity – INVEST IN SOUTH AFRICA Soccerex and analyses of current events (other than football) Tourist attractions, accommodation, destinations and contact information ICT, telecommunications networks and broadcasting capabilities Transport networks, safety and security capabilities Legacy projects, corporate social investments and junior player development Green Goal 2010 programme Business tourism Property Interviews Progress of Bafana Bafana (SA National Team) Maps and index to services and key contact details Top

	30 000 copies and 5 000 CDs plus interactive portal International: 50% Senior executives of the 208 countries affiliated with FIFA FIFA and LOC executive committees Football Associates: Asian Football Confederation; Confédération Africaine de Football; Confederation of North, Central American & Caribbean Association Football; Confederación Sudamericana de Fútbol; Oceania Football Confederation; Union des Associations Européennes de Football Senior executives of FIFA’s partners, sponsors and stakeholders Selected companies on the European, American and Asian stock exchanges SA Tourism offices around the world Delegates attending Soccerex and Global Business Summit 2009 Embassies and the dti’s foreign offices Department of Foreign Affairs Offices of South Africa’s top trading partners and main investing countries Top travel agents and tour operators MICE (meetings, incentives, conventions, exhibitions) industry International Marketing Council National Council of Provinces Selected book stores Selected football events Top

	Impact and effectiveness of Destination2010 An annual upmarket high-quality A4 print publication supported by an online portal to ensure maximum exposure and a longer shelf life Provides exposure for plans and preparations of government departments and host cities Destination 2010 is the primary interactive marketing tool that showcases business and government’s capabilities, infrastructure, expertise and business opportunities in South Africa The most cost effective brand association and marketing platform for this prestigious global event Targeted readership – the local and international football communities of 208 countries Prestige – showcasing the best the country has to offer Recognition of your participation in making a successful World Cup Acknowledgement as a leader in both your sector and in South Africa Host and base cities can showcase competitive advantages, infrastructure capabilities, tourist attractions, cultural diversity and heritage Maximise trade and investment opportunities to local and international business communities Government support – written and through distribution channels Top